2014-09-08
Wisconsin outdoors app enhances social media

Talk to Cathy Stepp, the secretary of Wisconsin's Department of Natural Resources, and she'll reassure you of two things in nearly everyone's DNA in her home state: a love for the Green Bay Packers and a love of the great outdoors. That second one is especially key to Stepp's job atop the agency responsible to protect the state's natural resources while also helping the state's citizens enjoy them. To help do that, the agency recently updated its hunting and fishing application with a number of new features, including enhanced social features. "We wanted to communicate with people the way they communicate with one another," Stepp said. "We are taking a bold approach to how we connect with the citizens and pushing to make sure we are up to speed with what they need." Wisconsin first released its Parks and Forests Pocket Ranger App last November and saw more than 40,000 downloads in the first 10 months. Working with the Wisconsin Interactive Network, an NIC affiliate, the state added some new features to the application for a recent update.

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