MOBILE POWER RESOURCE LINKS

The Power of Mobile

Almost 90% of smartphone owners now use their phones to access the internet daily. Mobile is the most powerful way to engage consumers, and marketers who understand this dynamic new media are rapidly gaining SOV and SOM over competitors. Article studies document this compelling trend.



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2016 comScore Report – Over 50% of all time spent online is with mobile apps.

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Agencies Hot for Mobile Native Video in 2016

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Mobile Accounts for 44.7% of Shopping Traffic on Cyber Monday, 2015

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October, 2015 – 68% of All US Adults Own Smartphones

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87% of US Adults with +$75K Income Own Smartphones

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In 2016 US Adults to Spend 3 Hrs and 8 Min per Day on Mobile Devices (excluding voice time)

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Mobile Video Ads Generate 83% Ad Recall

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Smartphones Are a Key Entry Point to the Online World for Many Americans

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Mobile Accounts for 52% of Total Digital Ad Spending in 2015

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2015 US Mobile Ad Spending Surpasses $28 Billion

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One Fifth of Smartphone Owners Rely Mostly or Completely on Their Phones for Web Access

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In-App Advertising Engages Customers When Using Relevant Creative Units

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58% of US App Users Prefer Free Apps Supported by Relevant Advertising

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Mobile Expandable Banner Ads Trigger High Interaction Rates with Users

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US Consumers Spend 20% of Media Time on Mobile vs. Only 4% of Total Ad Dollars Spent in the Category

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ADWEEK – Mobile Predicted to Become the Dominant Screen for Advertising

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Time spent with apps is up 21% year-over-year

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comScore reports mobile accounts for 60% of time spent with digital media

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Mobile penetration in US has changed consumer behaviors

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Smartphones capture 71% of US mobile phone market as of June, 2014

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Post Foods and other CPG brands use mobile to effectively reach consumers.

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Top 10 Mobile Ad Campaigns

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60% of women name mobile phones as the “most important devices in their lives

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Unilever exec: Create mobile-specific native advertising to engage consumers

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87% of US mothers own smartphones and use them more than PCs or tablets for getting information on the internet

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High ROI for mobile stimulates increased ad spending

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Time spent on “non-voice” mobile activities will surpass time spent online on desktops and laptops

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Ad Spending Lags Behind Mobile Usage; 1% versus 23%

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Millward Brown AdReaction Report: 60% of smartphone owners say “indispensable”; interaction with brands

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Five Year Report – Consumers spend 2 ½ hours per day on smartphones and tablets

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The Art of Successful Mobile Brand Advertising

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Mobile is a Behavior; brands need to follow consumers across platforms

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Clear Branding for Mobile Ads; creativity impacts the user experience

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Mobile Coupons Driving an Explosion in Mobile Commerce

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Mobile Outpaces Traditional Channels for Consumer Coupon Redemption

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How Auto Brands Can Win With Mobile

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Verification of Strong Consumer Response to Push Notifications – Opt-in app users have high retention rates

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Mobile Marketing; articles about usage, behavior, and creativity

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Mobile Conversions; critical for businesses to understand consumer actions

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Brand Executive’s Guide to Winning with Mobile

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Creativity and Interaction with Mobile Phone Users

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Mobile Banners Show Higher Engagement Than Desktop

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Mobile Share of Search Traffic is Rapidly Gaining

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Delivering an Innovative Experience with Mobile that has Positive Impact on Branding