MOBILE POWER DOWNLOADS

 

The Power of Mobile

Almost 90% of smartphone owners now use their phones to access the internet daily. Mobile is the most powerful way to engage consumers, and marketers who understand this dynamic new media are rapidly gaining SOV and SOM over competitors. Research studies document this compelling trend.


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Research – NEW!
2016 comScore Report – 90% of Digital Media Growth From Mobile Apps

 

Research – NEW!
Taking Advantage of the Mobile Opportunity; Econsultancy/Adobe Report, 2016

 

Research – NEW!
MMA Native Advertising Guidance Report, Final 2015. “When optimized, native advertising performs 10x better than display ads.”

 

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Dec. 2015 – Mobile Advertising & Marketing Trends Roundup

 

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2016 Mobile Internet Users Predicted to Grow +8.6% vs. 2015

 

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Pew 2015 Smartphone Report

 

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Mob Adv Trends Report 2015

 

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2015 Mobile Advertising Benchmarks Report

 

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comScore US Mobile App Report August 2014

 

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DG MediaMind Mobile Benchmarks

 

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Adobe Report – Digital Trends 2015

 

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eMarketer US Digital Media Usage

 

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US Digital Future in Focus 2014 Final

 

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IAB/Edelman Berland Study – Shaping Consumer Attitudes via Native Content

 

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2015 MMA Report – How Native Advertising Performs 10x Better Than Display Ads

 

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Mobile Native Advertising – Taking Advantage of the Surrounding User Experiences

 

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Incite White Paper – 78% of CMOs Say Custom Content is Future of Marketing

 

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Forrester Research – Engaging Consumers During Their Key Mobile Moments

 

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Adobe Study – Mobile Responsiveness for Marketers

 

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Forrester Rep Mobile Mindshift

 

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Nielsen Cross Platform Report march 2014

 

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85% of smartphone owners say they’re a “central part of everyday life” – spending 3.3 hours per day on their devices

 

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2014 ComScore Study – 156MM US smartphone owners, 65% mobile penetration

 

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Mobile Search Moments Understanding How Mobile Drives Conversions

 

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Long-term study examines “how brands win loyal consumers by associating with important causes and issues”

 

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Insights Study; “5 ways mobile devices have changed the way people consume media”

 

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“The shift to mobile; creating engaging experiences that foster long-term brand loyalty”

 

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PEW Internet Research Study; “80% of all 18-34 year old’s own smartphones”

 

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“The busy executive’s guide to winning with mobile – changing the value proposition”

 

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comScore Study; “Consumers who connect with content via mobile represent an important and growing segment”

 

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comScore Study; “How social marketing works; unique insights how brands can maximize impact”

 

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Interactive Advertising Bureau (IAB) guide to buying mobile advertising; strategies, messaging and execution

 

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IAB Study; “How consumers perceive mobile as part of their daily lives and receptivity towards advertising”

 

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“Innovation in mobile rich media ads has led to exciting possibilities for advertisers”

 

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“Social with mobile is a strategy that should be present in every aspect of marketing; engaging your audience to share your message with others”

 

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“A tiny screen with huge results – key mobile trends and how to maximize ROI”

 

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“Designing great ads and building enduring customer relationships; why mobile is key for branding and customer retention”

 

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Classic Guide to Mobile Advertising

 

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“Mobile marketing can cut through the noise to engage audiences, increase loyalty and influence customer behavior”

 

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“Today’s mobile creative best practices; branding, design, messaging and response”

 

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“Delivering rich creative ad experiences that inspire interaction”

 

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The Pocket Guide to Good Push

 

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