case_progressive

Progressive

 

Objective: Stimulate quotes for Progressive’s “Power Sports Group” of insurance products (RV’s, ATV’s, boats and motorcycles) during the busy summer season.

Solution: In order to jump ahead of competitors and break through the clutter of traditional media, Progessive utilized PBN’s mobile and digital platform to reach key prospects – owners of power sports products who have insurance top-of-mind. With banner positioning in all relevant activity sections on Pocket Ranger® apps and official state mobile websites, Progessive gained huge exposure against its target audience.

Results: In its first 30 days of participation, over 15,000 Pocket Ranger® users clicked through to Progressive’s dedicated mobile quote platform; resulting in significant numbers of new customers.



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