Objectives: Reach people planning trips to PA state parks and encourage shopping at these two market chains for all needed food supplies.
Solution: Using both static and rotating banner ads on the Official Pocket Ranger® Pennsylvania State Parks app, Giant Food Stores continually highlighted changing weekend promotions, emphasizing items relevant for park picnics, barbeques, camping, etc. Links from Giant’s banner ads took users to relevant sections on the Giant and Martin’s websites, encouraging users to stock-up on grocery essentials on their way to the parks. Static ads within picnicking/camping editorial sections ensured 100% SOV and cemented the association between Giant Food Stores and the parks.
Result: Giant Food Stores saw significant incremental business for its stores in communities nearby and/or adjacent to numerous PA state parks.