Objectives: Utilize targeted mobile media to encourage online/store purchases of specific partner brands during defined six-week flights. In order to maximize reach efficiency, use a mobile platform whose users are all quantified as “outdoor enthusiasts” and known REI shoppers.
Solution: In support of their summer 2015 campaign, REI utilized the Pocket Ranger® mobile/social media platform to highlight partner brands and stimulate in-store/online purchases. REI messaging was placed within relevant “pre-trip planning” editorial content so that it was top-of-mind with users planning their upcoming outdoor adventures. Additionally, articles about partner brand products were placed in the Pocket Ranger Blog® and within other social media.
Result: Direct measurement of in-store brand purchases showed the summer 2015 campaign to be very effective, and three more six-week flights on the Pocket Ranger® platform are planned.