Case_Emerald_Coast

Emerald Coast Tourism

 

Objectives: Encourage year-round visits among FL residents and out-of-state tourists to the four counties comprising the “Emerald Coast” of Florida’s pan-handle region.

Solution: ECT locked up “ownership” of Region 1 on the Official Pocket Ranger® Florida State Parks app with static and rotating banners, plus an impressive full-screen splash ad – all highlighting the fabulous beaches and activities in the area which includes numerous state parks. Additionally, recognizing that many visitors come from New York in winter months, ECT placed messaging on the Pocket Ranger® New York State Parks app during this season, gaining advance exposure to thousands of users planning Florida vacations.

Result: By using two Pocket Ranger® mobile apps and creative messaging, Emerald Coast Tourism achieved its objective of increasing year-round visitation to the area during 2015.



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