Since the early 1980’s, two of PBN’s senior executives have been immersed in marketing programs for theme parks, national and state parks, and other major US attractions. Their foundation in theme park sponsorships, coupled with extensive advertising agency experience, provided the understanding necessary to create similar opportunities for marketers wanting to reach people visiting America’s great natural parks.
This experience led to the creation of the first-ever program allowing marketers to gain brand exposure literally IN national and state parks – which had not been allowed since the establishment of Yellowstone NP in 1872. Utilizing this unprecedented in-park access and affiliated recognition, the partners helped over 100 diverse brands build national tie-in consumer promotions that generated hundreds of millions of dollars in incremental revenues and new trials by consumers. To better understand this park audience, they also conducted two nation-wide quantitative demographic studies, something never previously attempted. The results helped marketers better target consumers, and see the positive results of their association with the parks.
Recognizing that the introduction of the iPhone and the resulting mobile explosion could benefit both state park systems and marketers, the Pocket Ranger® platform was launched in 2009. Now encompassing over half of all state park and fish & wildlife systems in the US (and growing daily), this “official” mobile media network is the only one of its kind in the country, and the single digital entry point for marketers wanting to engage state park visitors on a nation-wide basis.
PBN’s leaders continually research all available data about the mobile industry, and our tech team members are among the country’s leading mobile app pioneers. You may see us presenting at industry conferences around the country or, in the meantime, take a look at the Mobile Power section to learn more about this dynamic new media.